25th Anniversary Design

Overview: Created to celebrate GOGO Events' 25th anniversary, capturing joy and achievement.

Concept: Bright colors and abstract shapes reflect the company’s dynamic spirit. A central figure symbolizes creativity and transformation. The phrase “We are turning 25 SOON” generates excitement.

Application: This design will announce the milestone in the social media campaign, capturing attention and reinforcing the brand’s identity.

Outcome: Expected to resonate well with the audience, celebrating GOGO Events' legacy and future.

Tile Design for NAIDOC Week

Overview: This tile was created for NAIDOC Week celebrations, an event honoring the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples.

Concept: My design uses bold colors and elements reflective of Indigenous culture, with “Always was, always will be Aboriginal land” prominently featured to emphasize respect and acknowledgment.

Process: Tasked by Communication Advisor to create a social media post for the NAIDOC week. My design was chosen for its impactful and resonant message, and it was shared on social media.

Outcome: The positive response to this tile design highlights my skills in creating meaningful, impactful visuals that celebrate cultural heritage.

During my internship at GOGO Events, I conducted a comprehensive communication audit for the GOGO Foundation while a fellow intern audited GOGO Events. Our communication advisor assigned this task, which aimed to evaluate the performance of various social media platforms, analyze audience preferences for different types of content, and assess follower metrics. Through our collaborative effort, we provided valuable insights to enhance our social media strategy.

COMMUNICATION AUDIT FOR GOGO FOUNDATION

Detmold Group

About the Company:

Detmold Group is a global packaging manufacturer headquartered in Adelaide, specializing in sustainable paper and board packaging solutions. They serve leading food, retail, and healthcare brands across the world.

My Contribution:

• Supported the execution of digital marketing campaigns to promote eco-friendly packaging solutions.

• Led SEO optimization efforts by researching and applying keywords to website content, resulting in a 20% increase in web traffic.

• Created engaging marketing materials such as posters, flyers, and presentations for internal and external promotions.

• Collaborated with cross-functional teams across design, sales, and marketing to ensure brand consistency.

• Gained hands-on experience with digital tools like Google Analytics, Optimizely CMS, and SEO software.