Templates

As an intern at GOGO Events, I had the exciting opportunity to design templates for their Throwback Thursday campaign celebrating its 25th anniversary. This page showcases my work and creative process.

Mood Board

This image serves as a comprehensive mood board, outlining the visual foundation for all templates. The color palette is inspired by the GOGO Events logo, ensuring brand consistency. Additionally, the mood board includes graphic ideas and typography selections, providing clear guidelines for design elements and thematic choices. This cohesive approach ensures a unified and impactful visual identity for the campaign.

This template features a striking, large-scale "Throwback Thursday Turns 25" text that dominates the design. The bold typography creates an immediate visual impact, drawing attention to the milestone anniversary. The use of a clean, sans-serif font gives a modern touch while still evoking a sense of nostalgia.

Inspiration: The design was inspired by vintage concert posters, which often used bold typography to grab attention. This approach aligns with the throwback theme while maintaining a contemporary feel.

Meeting Company Needs: This template effectively communicates the event's theme and significance, making it ideal for social media posts or email headers where immediate recognition is crucial.

Template 1

For this design, I opted for colour #9dbcc1 that is the part of the Gogo events logo. The template incorporates bold, contrasting colors that were even popular during the era when Throwback Thursday began. The phrase "CULTURE GATHERING EVENT" adds context and emphasizes the community aspect of the campaign.

Inspiration: The color palette was inspired by the GOGO events logo.

Meeting Company Needs: This template appeals to the nostalgia factor, potentially resonating with attendees who have been participating in Throwback Thursday since its early days. It's versatile enough for various promotional materials.

Template 2

This template takes a more subdued approach, using a clean layout with ample white space. The text "Cultural Gathering Event" is prominently displayed, emphasizing the nature of the event. The minimalist design allows for easy readability and versatility across different media.

Inspiration: Modern design trends influenced this template, aiming to create a timeless look that bridges past and present.

Meeting Company Needs: The simplicity of this design makes it adaptable for various purposes, from formal invitations to digital banners. It also allows for easy addition of sponsor logos or additional information if needed.

Template 3

The final template features a dynamic layout with overlapping text elements. This creates a sense of depth and movement, symbolizing the passage of time and fitting for a 25th-anniversary celebration. The varying font sizes add visual interest and guide the viewer's eye across the important information.

Inspiration: This design was inspired by modern magazine layouts and digital design trends, aiming to create a fresh, contemporary look for the historic event.

Meeting Company Needs: This template stands out with its unique layout, making it perfect for catching attention on crowded social media feeds or as a standout poster design.

Template 4